Healthcare Marketing & Sales Facilitation

CMT will help to facilitate healthcare organizations to develop effective marketing strategies, build strong brands through the means of medical communications and medico-marketing. CONTEXT Medical Technologies help and facilitate medico marketing of medical products. We provide news, knowledge, also facilitate connections with regards to different medical/healthcare products like nutraceuticals, health care cosmetics, skin products, bio-organic products, healthcare eatables

Key Components

A. Healthcare Marketing

Marketing in healthcare involves the promotion of:

Hospitals and clinics
Pharmaceuticals
Medical devices
Health insurance
Telehealth services
Wellness programs

Core objectives include:

Increasing awareness
Building trust
Educating patients and providers
Generating leads and conversions

B. Sales Facilitation

Sales facilitation refers to the support processes that enable and enhance the efficiency of sales representatives. In healthcare, this means:

Providing data-driven tools
Educating providers
Demonstrating ROI of products or services
Navigating complex buying processes (especially in B2B or institutional sales)

Target Audiences

Patients and caregivers
Doctors and specialists
Hospitals and health systems
Government and public health agencies
Pharmacy chains
Insurance companies
Medical distributors and suppliers

Marketing Strategies in Healthcare

A. Digital Marketing

SEO (Search Engine Optimization): Optimizing content to appear in health-related searches.
Content Marketing: Creating blogs, videos, infographics to educate and build authority.
Social Media Marketing: Engaging with patients on platforms like Facebook, LinkedIn, and Instagram.
Email Marketing: Sending updates, promotions, and educational content to subscribers.
Paid Advertising (PPC): Google Ads, Facebook Ads, or programmatic ad campaigns.

B. Traditional Marketing

Print ads in medical journals or newspapers
TV and radio advertising
Outdoor advertising (billboards, transport)
Medical conferences, trade shows, and events

C. Relationship Marketing

Building long-term relationships with patients and referring physicians
Providing loyalty programs or follow-up care reminders
CRM (Customer Relationship Management) systems for better service

D. Influencer and KOL Engagement

Partnering with Key Opinion Leaders (KOLs) in medicine to endorse or provide reviews
Working with healthcare influencers to build credibility